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The biggest social media user group is between the age group of 12 and 15 years. The researchers examined the social media habits of four generations: Generation Z (age 13-17), Millennials (age 18-34), Generation X (age 35-54), and Baby Boomers (age 55+). These young adults are starting to question social medias impact on their lives, however. That was the age distribution when looking at these 19 sites together. Here, we've compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2022. In todays cultural and technological climate, everyone uses some sort of social media. The average user spends about 35% of their total time using the internet on social media. The largest age group is currently 18-24, followed by the users in the age of 25-34. 13 17 years old. 6. All in all, 90% of YouTubes users reside in the 16 to 34-year-old age group. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. This article examines the changing patterns of Finnish social media use during the years 20082016. The number of social media users has grown 31.4% from 2018s 3.196 billion. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. This age group almost always uses social media to communicate with a brand, rather than call or email. Out of the 25-34 age group, 16.4% are male and 14.8% are female users. Teenage Facebook usage continues to decline in the US, and it is In United States 2020, the number of social networks by age can be found by scrolling down. This explains why your grandma might be liking all your photos. Younger Australians, from 14 to 28 years old, prefer to use Instagram. 77% actively engaged with or contributed to social media in the past month. The internet user demographic is 25-to 35-year-olds. 2022 LinkedIn demographics data: Monthly active users. It records a 332.99% growth from the 0.97 billion users in 2010. Reddit is used by the 25-29 age group (23%) the most, and use decreases from this point with age. 83.3% of total active internet users are actively using social media. Each age group has unique perspectives and respond differently to social media. The research found that, The majority of Z generation used social media, approximately 89%. * They at least used YouTube once a week. * More than 8 largest Snapchat age demographic, however, is 18- to 24-year-olds. Reddit is used by the 18-29 age group (36%) most, with usage decreasing with age. Seventy-eight percent of 30- to 49-year-olds said the same. There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. When you look at social media users, by age group, 54% of users are between 20 and 39 years. 31% of Instagram users are Below is the percentage of Instagrams ad audience by age and gender. Usage among men (15%) is almost twice that of women (8%) while use among White (12%) and Hispanic (14%) adults is considerably higher than Black (4%) adults. In order to execute a successful social media strategy, your brand though internet is connecting the world every single person uses it. Mostly todays generation used social media the most. For example, they only make up 12% of Twitter users, and 12% of Instagram users however, 63% are active on Facebook. it is the most used by all age groups. Thomas Tolstrup/Taxi/Getty Images. When it comes to Facebook, this group is actually dropping off the platform, as their rate dropped 6% from 2013 to 2014 landing at 73% usage. According to a monumental 2018 Pew Research Center study, 88% of respondents between the ages of 18 to 29 reported using some kind of social media. With over 70 percent of the U.S. population holding a social media account, these platforms and services have become some of the most popular online activities of the past decades. By 2025, the number of social network users in the United States is forecast to increase to approximately 243 million. 1418 is the most common Im pretty sure, but other ages are around the same range too :) While Facebook is the most popular social network, the only demographic that saw an increase in users was the 55 and older age group. In 2018, only 15.5% of UK residents in the 55-64 age group participated in tourism, and 18.6% of people aged 65+. Perhaps more interestingly, 41% of Facebook users are 65+. In addition, women are nine percent more likely than men to be active on those sites. The usage of different social media platforms varies a lot among different age groups; thus, I have to answer for each social media platform indivi Younger Australians, from 14 to 28 years old, prefer to use Instagram. (90%) use social media to find sources for booking and accommodation for their vacations. 82% of millennials purchase an item the first time they see it if they like it enough. The 18-24 age range group makes around 33% active users in the county. What Age Group Uses Social Media The Most 2020? 81% said they used at least one social media site. Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. At the advent of social media, Pew routinely found that younger Americans (ages 1829) were significantly more likely to use social media. 45% said they used at least one social media site. In fact, the group that spends the most overall time on social media is females between the ages of 16 and 24 (an average of 3 hours and 13 minutes a day). World's Favourite Social Media Platforms January 2022 DataReportal. What age group uses social media the most? This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. This professional networking site is the top social media platform for B2B social media marketing. YouTube remains the social media platform used by the most US adults. Only 3% are aged 65 or older. This is the most simple question. The Boys and girls in the age group of 15 to 25 use social media the most. Atleast in india this is the case. However, this group is spending the most time on YouTube, with 54% spending more than 30 minutes a day on the video site only 50% spend more than 30 minutes a day on Facebook. How to effectively plan your social media campaigns step-by-step; The most important social media metrics to track; How to define and reach your target audience on social media; Facebook demographics and usage. This may be because social media use is, basically, at saturation point. The most recent social media users statistics for 2021 reveal that millennials make up about 25% of LinkedIn users. (Statista) (DataReportal) There are 65 million internet users in the UK, the majority of whom have a social media profile.More specifically, 2020 social media use statistics show there are 45 million active users of social networks, accounting for 66% of the UKs entire population. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Footnotes [1] Social media demographics to drive your brands online presence The final platform on the list is Reddit, used by 11% of US adults. 77 percent of U.S. adults accessed Facebook during the third quarter of 2020, according to a study. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. YouTube (78.2%) and Facebook (77.7%) are tied for the most popular social media platform in Australia. While age is not the only defining factor for a specific channels use, peoples habits online are shaped by their individual preferences and interests, which in turn, are also influenced by their age and generation. Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. See below for the most popular age group for each social media platform and the percentage share of the total user base for that age group: Facebook 25-34 (32%) Twitter 25-34 (29%) Instagram 25-34 (35%) LinkedIn 25-34 (61%) TikTok 10-19 (37%) N.B. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. This cesspool. PTT is a computer bulletin board system used in Taiwan. I dont know how popular PTT is among Taiwanese Ive heard that it is just Of these users, the majority are male. Target group age 65+ benefits from this facebook and nonsocial media venues. The most recent social media users statistics for 2021 reveal that millennials make up about 25% of LinkedIn users. The age group of the majority of the social media users in the Philippines is from 18-24 and this is the age at which most of the people are either going to university or it is their early career age. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The second biggest age group that covered 32,3 % of the total are 19 to 24 years old. This equates to about 4.48 billion people that use social media worldwide. Both of these statistics are looking at eligible audiences aged 13 years and above. Separated by age range, 80% of all teenagers (ages 13-18) in the group had their own social media account, compared with 23% of all tweens (ages 8 This age group almost always uses social media to communicate with a brand, rather than call or email. 16. Heres the breakdown by age for American adults in 2021, based on data from Pew Research Center. Understanding which age group uses each social media venue will determine marketing strategies. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. As can be seen in the graph, age group 18-24 makes up the largest proportion of social media users, 52.7%. 6. Indians above 40 years of age take up the smallest share of social media use. The average user has 7.1 social media accounts. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). The top five social media services used: YouTube*: 80% kids, 86% teens; Facebook: 26% kids, 75% teens; Snapchat: 26% kids, 67% teens; Instagram: 24% kids, 70% teens; Google+: 23% kids, 29% teens * A profile is not necessary to gain access to content on YouTube. Remarkable is that none of the respondents The survey also found that 60% of Millennials have used social media for customer service, by sending either Age distribution on social media in the Philippines. Almost half (46%) of the European population aged 65+ didnt travel in 2018 due to health reasons. What age group uses social media the most? Unsurprisingly, the age group using Facebook the most prominently is 25-39 year olds with over 6 million active users as of July 2019.; Interestingly, the 40-55 year old age group is the runner up, with 4 million active users. Moved Permanently. 7. Outside of Mainland China, just under two-thirds of the worlds working-age internet users say that one of Metas offerings is their favourite social media platform, with both WhatsApp and Instagram each accounting for more than 20 percent of the non-China total. Social Media Users By Age. Social media has a 100% higher lead-to-close rate than outbound marketing. On average, Gen Xers spend nearly two hours on social media per dayless than Millennials and Gen Z, but more than Boomers. Around 12% of users are aged 35 to 54 and only 2% are over 55 years of 73% said they used at least one social media site. No report of the Pew Research Center was affected by this change. Fun Facts. In summary, the 3 age groups 18 - 29 year old, 13 - 17 year old, 30 - 49 year old use social media the most compared with other age groups. Iam a big fan of phones for children. I feel that is a valuable communication link. If I were a parent an inexpensive phone would be part of my chi Age Group. Facebook can lay claim to the highest proportion of users browsing for news 45%. The age group of 50 to 64 year olds are coming around to social media and technology, with some platforms reflecting this more quickly than others. While internet users under the age of 50 are more likely to use any social networking site, those in the 18-29 age group are the most likely at 83 percent. Most (91%) have a social media account and theyre the age group with the most social media connections (812 vs. an average of 561). The Social Bakers social media trends report shows that Facebook and Instagram, two of the most popular social networks are particularly good for marketing to millennial and Gen Z age groups. 7. According to Pew Researchs most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Millennials Perhaps surprisingly, Millennials show a slow down in the time spent on social media. As a business trying to market digitally, knowing which channels to invest in will save you a lot of time and effort. 96% of internet users visited a social platform or messaging service in the past month. They are the leader on LinkedIn at 31%, up 4% from 2013. As reported in the most recent data, 88% of the population aged 18 to 29 years old are social media users, compared to 78% of those aged 30 to 49 years, 64% of those aged 50 to 64 years, and 37% of those aged 65 years or older. From 2017-2018, screen time for Millennials on social media decreased by one minute, to 2 hours 38 minutes per day. For the Philippines, two statistics stood out the most. Their most favorite website is YouTube and most favorite social media platform is Snapchat. Roughly 82% of Americans between 18 and 49 years old use at least one social media site. Email is the most popular online activity, surpassing instant messaging, social networking and blogging. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide. This presents marketers with an opportunity on one hand and a challenge on the other. Facebook is still the worlds most popular social media platform. So, it could guess that at least 10 percent increase to till today usages of Facebook, I assume. Young people 8 to 17 years (kids 8 to 12 years, teens 13 to 17 years) The top five social media services used: According to Marketing Charts, the 18- to 44-year-old age group uses the Internet the most, boasting more than half of the United States online population. LinkedIn has 260 million monthly active users; Age. 82% of millennials purchase an item the first time they see it if they like it enough. Social Media Reach in the UK. About 51% of the worlds population has a social media account. Now, Pews data shows the gap has significantly narrowed. This is the first temporal look at changes in Finnish social media use with representative population-level data. Marketers believe Facebook is the most popular social media platform across all age groups. The runners-up are 25-34 year olds with 31%. Most popular network: Facebook still leads as the most widely used social networking service, followed by According to the stats, 60% of us have a Facebook account in the UK and the age demographic is a little older with 26% of users in the 25-34 age group. According to my thoughts and from the present situation, I guess the introduction of hologram won't be enough far from imagination. Image of person YouTube and Facebook are the two most popular social media platforms, with 73% and 69% of adults in the United States using them, respectively ; Roughly 3.46 billion people use mobile devices for social media; Approximately 90% of adults ages 1829 use at least one social media site, compared to 82% of adults between the ages of 3049 I would say anywhere around 1030, but peaking during their teens and 20s. I started using the internet when I was 11 and Im almost 25, but you ha Facebook is still the worlds most popular social media platform. Facebook is still the most popular social network in the U.S. Social media usage is increasing for those 55 and older. This is the most active age group when it comes to social media usage. Redirecting to https://www.emarketer.com/content/facebook-is-tops-with-everyone-but-teens It is estimated that more than half of the children aged 11 and 12 have personal social media profiles even though most social media platforms have a minimum age requirement of 13+ years old. All reports and blog posts related to social media. Almost 88% of 18-29-year-olds, 79% of 30-49-year-olds, 61% of 50-64-year-olds and 36% of 65-year-olds and above use Facebook. The number of social media users is now equivalent to more than 58 percent of the worlds total population. As we see the number of social media users continue to grow, its clear that social will continue to be where organizations build communities Facebook is the most used social media platform by all age groups. The peak usage of both Facebook and Instagram is in the key 25-34 age group which includes millennials. Who isnt posting on social media? This age group also uses social media at high rates as well, coming in second behind the 18-29 age groups in all areas except LinkedIn. See below for the most popular age group for each social media platform and the percentage share of the total user base for that age group: Facebook 25-34 (32%) Twitter 25-34 (29%) Instagram 25-34 (35%) LinkedIn 25-34 (61%) TikTok 10-19 (37%) N.B. The average user spends about 35% of their total time using the internet on social media. 86% use Facebook, 67% of them use Instagram, 34% of them use Pinterest, 38% of them use Twitter, 25% use LinkedIn 62% use SnapChat, when it comes to Reddit; 45% use it and 27% use TikTok. It is the number one most popular user-generated content website and the most used social network as of 13 August 2013 in Thailand. Age group: The use of social media is dominated by the 25-34-year-old group. Each social media channel provides a different experience, which draws different types of audiences. We found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29.

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